I have to say that the unbelievable talent that TV producers have for coming up with ever more ridiculous reality bollox doesn’t surprise me much anymore.
Cooking, dancing, pawn (right spelling sadly), dumped on an island or in a house or in Essex, dating, having sex in a box, lots of awful bride and wedding stuff – the list goes on and I haven’t even mentioned some of the truly idiot things (see ‘A Fridge Too Far’ below).
As far as I can see much of it is simply childish – which is truly unfair on kids to be honest.
But now there’s a reality programme that actually involves a kids toy!
Putting together Lego bricks ffs!
The new competitive craft show features eight all-age couples competing to make the best Lego sculptures. Like Bake Off, contestants are fighting to beat off the competition, and to remain on the show to ultimately win the series.
At the end of the four-part series, one pair of craftsmen will be crowned winners of the show by a panel of judges.
Viewers quickly picked up on the similarities between the show, and the upcoming Bake Off series, which Channel 4 recently bought.
The only way to make this even half way interesting is to give it the X factor – as in adult rated not another stupid singing in front of smug judges show.
In fact there are porn films of Lego – and this is by far the tamest of them –
You can Google to find the more raunchy ones – or better still download some proper porn.
Seriously what next – who can dress Barbie in the most stupid outfit? Britain’s best hopscotcher?
I have to confess that I have a bit of a downer on the whole Lego thing – we had the ad account at our agency KWS for the launch of Legoland in Windsor.
It was due to open in the summer and we were forced to film the commercial in February when the park was less than half built. To be fair it was pretty good considering the fact that it was raining during the shoot.
At the opening the new Marketing Director demanded to know why the ad wasn’t in bright sunshine and didn’t feature the main attraction. When we explained she dismissed our argument and promptly fired us – the fact that she was also fired a couple of months later was small compensation to be honest.
Although we did laugh a lot.
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