Illegitimis Non Carborundum

At KWS we once pitched for a major coffee account and lost to another as agency.

We got over it but were pretty miffed when the copy line we’d presented turned up on the ads for the new campaign. The client even admitted to us later that he’d told them to use it as he thought it was great copy. He didn’t even have the decency to blush or pretend that they happened to come up with the same copy – bastard!

I’m not going to tell you the line – it became quite famous and I am unlikely to live long enough to see out any boring litigation as we grind (ha ha) out the argument of who said what.

Nicking ideas wasn’t that unusual in the ad world – we suffered a number of times, as I’m sure other agencies did too.

I still feel exploited today whenever I get a flat white from one of the multi- national chains and want to scream “how fucking much?”

But my flat white isn’t made from the most expensive coffee around – at least I hope it isn’t.

Apparently the most expensive coffee is something called Luwak and has an unusual pedigree –

The main factor of its high price is the uncommon method of producing such a coffee. It has been produced from the coffee beans which have been digested by a certain Indonesian cat-like animal called then palm civet or also civet cat. This is the reason kopi luwak is also called cat poop coffee or civet cat coffee. The feces of this cat will be collected, finished and sold as kopi luwak.

You have got to be kidding me.

Bugger – If only our moggy hadn’t gone to meet the choir invisible a few years ago I could have been fixed up, the little sod used to poo for England – well Turnip Town anyway.



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