Bowled Over

Ever since the famous 1984 Apple 60 second, the Super Bowl has become a showpiece for ads as well as the football.


This year was no exception and two commercials in particular had strong political overtones.

First was for 84 Lumber  – a brand I had never heard of –

And the second was from Audi –

Now, more than ever there is a need for ads to play their part in communicating important messages – even if they are, understandably, not always entirely altruistic




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