Bowled Over

Ever since the famous 1984 Apple 60 second, the Super Bowl has become a showpiece for ads as well as the football.

https://www.youtube.com/watch?v=2zfqw8nhUwA

32a47223ec3dd130dd3e6addeb268285

This year was no exception and two commercials in particular had strong political overtones.

First was for 84 Lumber  – a brand I had never heard of –

https://www.washingtonpost.com/news/business/wp/2017/02/06/84-lumber-and-the-big-budget-super-bowl-ad-to-nowhere/?utm_term=.bd6f09913689

And the second was from Audi –

http://money.cnn.com/2017/02/05/news/companies/audi-equal-pay-commercial/

Now, more than ever there is a need for ads to play their part in communicating important messages – even if they are, understandably, not always entirely altruistic

 

 

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